Social Media Marketing Course

Our Social Media Marketing Course is designed to equip students with the latest and most effective strategies for leveraging social media to grow their brand or business. With a decade of experience in the industry, we have trained over 50,000 students in Mumbai, India, and the UAE. Our aim is to empower our students to excel in the fast-paced and ever-changing digital landscape, and we do so by providing a comprehensive curriculum taught by industry professionals.







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Tools that you will learn in this course

Google Analytics

A free web analytics tool that helps you track website traffic and analyze user behavior.

Facebook Manager

Web-based platform for managing Facebook presence, scheduling posts, analyzing engagement, and running ads.


A comprehensive SEO and PPC tool that provides keyword research, competitor analysis, and backlink tracking.


A social media management tool that helps you schedule and publish content across different social media platforms.

Twitter Ads

Advertising platform for businesses to promote their products and services on the Twitter social network.


A graphic design tool that helps you create visually appealing images for social media, blogs, and other digital channels.

Facebook Analytics

Tool for analyzing user behavior and performance metrics on Facebook pages and apps.


A social media management tool that allows you to schedule and publish content on different social media platforms.

LinkedIn Ads

A platform that allows you to create and run ads on LinkedIn.

Module 1: Introduction to Social Media Marketing

Module 2: Social Media Ads landscape

Module 3: Understanding Facebook Ads

Module 4: Understanding Instagram Ads

Module 5: Viral Marketing

Module 6: LinkedIn Ads

Module 7: Twitter Ads

Module 8: Quora Marketing

Module 9: Content Marketing

Module 10: Building Social Media Calendars

Module 11: YouTube Marketing

Module 12: Optimizing Social Media Presence

Module 13: Personal Branding

Module 14: Influencer Marketing

Module 15: Automating Social Media Publishing

Module 16: How to get more Engagement on Social Media

Module 17: Growing Followership and Authority on Social Media

Module 18: Using AI in Social Media

Module 19: Building a Social Media Strategy

Module 20: Analytics and Reporting

Why Join Our Course

This course is perfect for entrepreneurs, working professionals, and students who want to gain an in-depth understanding of social media marketing strategies and techniques. Our hands-on approach to learning ensures that you gain real-world experience with the tools and techniques used in the industry. With a focus on practical skills, we guarantee that you will be able to apply what you learn to achieve tangible results for your brand or business.

You Will Learn in This Course

  • What is Social Media Marketing?
  • Why is Social Media Marketing important?
  • Types of Social Media Platforms
  • Key Social Media Metrics
  • Types of Social Media Ads
  • Understanding the Ad Auction System
  • Social Media Ad Targeting
  • Ad Formats and Best Practices
  • Facebook Ads Overview
  • Facebook Ad Types
  • Ad Targeting on Facebook
  • Ad Placements and Formats
  • Facebook Ad Reporting and Metrics
  • Instagram Ads Overview
  • Instagram Ad Types
  • Ad Targeting on Instagram
  • Ad Placements and Formats
  • Instagram Ad Reporting and Metrics
  • What is Viral Marketing?
  • Examples of Successful Viral Campaigns
  • Principles of Viral Marketing
  • How to Create a Viral Marketing Campaign
  • LinkedIn Ads Overview
  • LinkedIn Ad Types
  • Ad Targeting on LinkedIn
  • Ad Placements and Formats
  • LinkedIn Ad Reporting and Metrics
  • Twitter Ads Overview
  • Twitter Ad Types
  • Ad Targeting on Twitter
  • Ad Placements and Formats
  • Twitter Ad Reporting and Metrics
  • Quora Marketing Overview
  • Benefits of Quora Marketing
  • Best Practices for Quora Marketing
  • How to Use Quora to Drive Traffic to Your Website
  • What is Content Marketing?
  • Content Creation Best Practices
  • Content Distribution Strategies
  • Content Promotion Techniques
  • The Importance of a Social Media Calendar
  • How to Create a Social Media Calendar
  • Social Media Calendar Best Practices
  • YouTube Marketing Overview
  • YouTube Channel Optimization
  • YouTube Video Optimization
  • YouTube Ad Types
  • YouTube Analytics and Metrics
  • Social Media Profile Optimization
  • Social Media Content Optimization
  • Social Media Engagement Best Practices
  • Social Media Monitoring and Management Tools
  • What is Personal Branding?
  • Personal Branding Benefits
  • Personal Branding Best Practices
  • How to Build a Strong Personal Brand on Social Media
  • Influencer Marketing Overview
  • Types of Influencers
  • Finding the Right Influencers
  • Best Practices for Influencer Marketing Campaigns
  • Influencer Marketing Tools
  • Social Media Automation Overview
  • Benefits of Social Media Automation
  • Best Practices for Social Media Automation
  • Social Media Automation Tools
  • What is Social Media Engagement?
  • Types of Social Media Engagement
  • Best Practices for Increasing Social Media Engagement
  • Social Media Engagement Metrics
  • Strategies for Growing Social Media Followership
  • Building Authority on Social Media
  • Social Media Influencing Techniques
  • Social Media Followership Metrics
  • AI Applications in Social Media Marketing
  • Benefits of AI in Social Media Marketing
  • AI Tools for Social Media Marketing
  • Best Practices for Using AI in Social Media Marketing
  • Social Media Strategy Overview
  • Setting Social Media Goals and Objectives
  • Defining Target Audience and Persona
  • Choosing Social Media Platforms
  • Creating a Content Strategy
  • Social Media Advertising Strategy
  • Metrics and Analytics for Social Media Strategy
  • Introduction to social media analytics
  • Metrics to track in social media marketing
  • Tools for social media analytics and reporting
  • How to set up and use Google Analytics
  • Understanding and using Facebook Insights
  • Instagram Insights and analytics
  • Twitter Analytics and reporting
  • LinkedIn Analytics and reporting
  • Measuring the effectiveness of social media campaigns
  • Creating social media reports
  • Analyzing and interpreting social media data
  • A/B testing and experimenting with social media campaigns
  • Understanding the social media landscape and its role in marketing
  • Developing effective social media strategies for different platforms
  • Creating engaging and shareable content for social media
  • Designing and executing social media advertising campaigns
  • Analyzing and interpreting social media metrics to optimize performance
  • Developing personal branding and thought leadership on social media
  • Building and managing a strong social media presence across platforms
  • Identifying and collaborating with influencers for brand promotion
  • Using automation tools to streamline social media publishing and management
  • Implementing AI-based social media marketing techniques to improve performance and efficiency.


is designed for beginners and no prior experience is required.

You will receive a certificate of completion from our industry expert.

Yes, you will have unlimited access to the course material.

Our instructors are available to answer any questions you have during the course.

Yes, we cover social media advertising strategies and techniques in-depth.

Yes, we offer payment plans to make the course more accessible.

Single payment

One-time payment
  • Self-paced and LIVE sessions
  • Access to video tutorials
  • Unlimited course duration
  • Certificate by industry expert
  • Beginner to Advanced
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