"Mastering AI for Marketing: A Comprehensive Hands-On Program"
Module outline for our course
Throughout this 12-week program, participants will develop a deep understanding of Generative AI, with a particular focus on AI tools such as Midjourney, Invideo, Rephrase.ai, Hey Gen, ChatGPT, and its practical applications in marketing. They will gain the knowledge and skills required to leverage AI tools to enhance video content creation, blogs, content marketing, perform SEO, build marketing strategies, perform data analysis and much more. Ultimately, becoming proficient in harnessing AI technologies to drive marketing success.
Learning Outcome:
Equip participants with a comprehensive understanding of Generative AI, particularly ChatGPT, HeyGen, Midjourney, Stablediffusion and more to understand its pivotal role in modern marketing
Enable participants to apply ChatGPT to enhance content creation, marketing strategy development, and data analysis.
Foster the ability to develop and execute AI-powered marketing plans, reinforcing marketing teams’ efficacy and innovation.
Instil ethical and responsible AI practices within marketing strategies, ensuring alignment with company values and industry standards.
Empower participants to present a comprehensive AI-driven marketing plan, demonstrating their proficiency in leveraging AI tools for marketing success.
Below is a 12-week module outline
Week 1 – Two full days of hands-on sessions for 16 hours at the Mumbai office.
Day 1: Foundations of AI in Marketing
Session 1: Introduction to AI in Marketing (2 hours)
Overview of the changing marketing landscape with AI.
Key concepts and terminologies in AI relevant to marketing.
Also understanding how Digital Marketing is changing drastically
Case studies showcasing successful AI implementations in marketing.
Introduction to NLP and its applications in marketing
Session 2: Understanding Generative AI (2 hours)
Introduction to Generative AI and its significance in marketing.
Overview of Large Language Models (LLMs) and their role in AI.
The potential of LLMs in generating human-like text.
Understanding the difference between AI, ML, LLM, Gen AI
Session 3: Introduction to ChatGPT (2 hours)
Overview of ChatGPT and its capabilities.
Understanding how ChatGPT differs from traditional AI chatbots.
Use cases of ChatGPT in marketing and customer engagement.
Session 4: Understanding Prompt Engineering (2 hours)
Explaining the concept of prompt engineering.
Types of prompts
How to build custom prompts
Practical exercises on creating effective prompts for marketing content.
Strategies for guiding ChatGPT to produce desired outputs.
Day 2: Practical Applications of ChatGPT in Marketing
Session 5: ChatGPT Use Cases for Marketing Teams (2 hours)
Exploring a range of applications for ChatGPT in marketing.
Overview of Different AI tools to enhance marketing and create images, videos, content of different formats and more
Real-world examples of ChatGPT-driven marketing success stories.
Identifying opportunities for marketing optimization through ChatGPT.
Session 6: ChatGPT for Content Creation (2 hours)
Leveraging ChatGPT for generating office presentations and strategy documents.
Generating blog posts, articles, and social media content with ChatGPT
Applying ChatGPT to enhance email marketing campaigns.
Session 7: Building an AI Strategy for Marketing Teams and Company (2 hours)
Developing a strategic framework for integrating AI into marketing.
Ethical considerations and responsible AI practices in marketing.
Case studies of companies successfully implementing AI in marketing strategies.
Session 8: ChatGPT for Excel and Data Analysis (2 hours)
Using ChatGPT for automating data analysis and report generation.
Hands-on exercises in automating common marketing data tasks.
Best practices for ensuring data accuracy and security with AI tools.
By the end of these two days, participants will have a solid understanding of the foundations of AI in marketing and practical experience with ChatGPT. They will be equipped with the knowledge and skills needed to start implementing AI strategies in their marketing efforts, from content creation to data analysis and more.
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