Revolutionize Marketing with AI: A Hands-On Approach to Generative AI Tools and Strategies.
Transform your marketing with hands-on training in generative AI tools like ChatGPT, Midjourney, and HeyGen. Master AI-driven strategies for content, SEO, and data analysis.

Hitesh Motwani, Generative AI Trainer, Expert & Coach

Get in Touch With Hitesh for Gen AI Training

Fill up the above form if you wish to speak to Hitesh to take his training or consultancy services. He can help you with 1 to 1 coaching, corporate training and group coaching.

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What do we cover in our Generative AI Corporate Training program

Introduction to AI in Marketing

✔ Overview of the changing marketing landscape with AI.
✔ Key concepts and terminologies in AI relevant to marketing.
✔ Understanding how Digital Marketing is changing drastically.
✔ Case studies showcasing successful AI implementations in marketing.

✔ Introduction to NLP and its applications in marketing..

Understanding Generative AI

✔ Introduction to Generative AI and its significance in marketing.
✔ Overview of Large Language Models (LLMs) and their role in AI.
✔ The potential of LLMs in generating human-like text.
✔ Understanding the difference between AI, ML, LLM, and Generative AI.

Introduction to ChatGPT

✔ Overview of ChatGPT and its capabilities.
✔ Understanding how ChatGPT differs from traditional AI chatbots.
✔ Use cases of ChatGPT in marketing and customer engagement.

Understanding Prompt Engineering

✔ Explaining the concept of prompt engineering.
✔ Types of prompts.
✔ How to build custom prompts.
✔ Practical exercises on creating effective prompts for marketing content.
✔ Strategies for guiding ChatGPT to produce desired outputs.

ChatGPT Use Cases for Marketing Teams

✔ Exploring a range of applications for ChatGPT in marketing.
✔ Overview of different AI tools to enhance marketing and create images, videos, and content in various formats.
✔ Real-world examples of ChatGPT-driven marketing success stories.
✔ Identifying opportunities for marketing optimization through ChatGPT.

ChatGPT for Content Creation

✔ Leveraging ChatGPT for generating office presentations and strategy documents.
✔ Generating blog posts, articles, and social media content with ChatGPT.
✔ Applying ChatGPT to enhance email marketing campaigns

Building an AI Strategy for Marketing Teams and Company

✔ Developing a strategic framework for integrating AI into marketing.
✔ Ethical considerations and responsible AI practices in marketing.

✔ Case studies of companies successfully implementing AI in marketing strategies.

ChatGPT for Excel and Data Analysis

✔ Using ChatGPT for automating data analysis and report generation.
✔ Hands-on exercises in automating common marketing data tasks.
✔ Best practices for ensuring data accuracy and security with AI tools.

Understanding the Power of Prompts

✔ Deep dive into the role of prompts in guiding AI models.
✔ Practical exercises on crafting effective prompts for ChatGPT.
✔ Understanding the pros and cons of each prompt.
✔ Building a mega prompt.
✔ Exploring how prompting changes depending on the content type.
✔ Utilizing AI tools like AIPRM, Snackprompts, and Promptgenius to enhance prompt engineering for digital marketing.

Prompts for Content Generation

✔ Using prompts to generate compelling blog content with tools like Copy.ai and Rytr.
✔ Utilizing Bard, Bing.ai, and other tools for research-based blogs.
✔ Incorporating keywords in blogs using AI.
✔ Creating compelling hooks, stories, and offers using AI in blog writing.
✔ Leveraging ChatGPT and Bard for creating visual content prompts and incorporating them into blogs.

Content Creation for Emails and Social Media

✔ Creating AI-driven content for email marketing campaigns with ChatGPT.
✔ Crafting email content prompts for effective marketing campaigns.
✔ A/B testing email subject lines.
✔ Creating sequential emails for clients.
✔ Customizing email pitches for clients and building personalization in emails at scale.
✔ Crafting social media posts that engage and convert using Rytr.me.
✔ Enhancing content quality with AI tools for designing and building social media posts, carousels, and videos.
✔ Building content calendars using AI tools.

Enhancing User Experience with AI-Generated Content

✔ Leveraging AI for personalized and interactive user experiences.
✔ Brainstorming and improving landing page experiences using AI tools.
✔ Using tools like Clarity to enhance customer experience.
✔ Using Copy.ai for personalized copies.
✔ Building UI mock-ups and icons using AI tools.

Creating AI-Generated Audio

✔ Using Natural Reader and Eleven Labs for AI-driven audio content.
✔ Integrating audio into marketing materials for enhanced engagement.
✔ Interactive exercises in audio content creation.
✔ Using Adobe Enhance to clear up audio and create studio-like voice quality.
✔ Exploring RVC models and Musicify to create audio content for videos.

Video Content Generation

✔ Utilizing Clipchamp, InVideo, and Heygen for video creation.
✔ Applying AI to develop compelling video content for marketing campaigns.
✔ Creating concept-based videos.
✔ Building video scripts using AI.
✔ Producing videos for leadership, replicating thought leaders using AI tools like Heygen.
✔ Editing videos with WiseCut, an AI-based video editor.
✔ Creating AI-based human avatar videos using AI.

✔ Hands-on video content creation exercises.

Building Chatbots and Virtual Assistants Using Gen AI

✔ Building chatbots and virtual assistants using Generative AI.
✔ Enhancing customer interactions and support through AI-powered chatbots.
✔ Practical exercises in developing and customizing AI chatbots.
✔ Case studies of successful AI-driven chatbot implementations.
✔ Ethical considerations in AI chatbot development and usage.

AI for SEO and Optimized Content Writing

✔ Building SEO content using AI.
✔ Finding top keywords using AI tools.
✔ Using AI tools like Outranking and Scalenut for SEO-driven campaigns.
✔ Developing AI-enhanced SEO writing and insights for your brand.
✔ Leveraging AI for competition content hijacking.
✔ Hands-on application of AI in SEO to improve search rankings.
✔ Case studies of businesses achieving SEO success with AI.
✔ Ethical considerations in AI-driven SEO practices.

Web Presence Strategies

✔ Leveraging AI tools for building and optimizing a web presence.

✔ Interactive exercises to apply AI strategies for web presence.
✔ Understanding user journeys on web presence using tools like Clarity and Hotjar.
✔ Building AI-inspired landing page designs.

Data Analysis with AI

✔ Introduction to AI tools for data analysis.
✔ Hands-on data analysis using AI tools like Julius.ai and AI-generated reports.
✔ Utilizing AI for data visualization and insights.
✔ Case studies demonstrating AI-driven data analysis in marketing.
✔ Ethical considerations in AI-powered data analysis.

Advanced ChatGPT Customization

✔ Exploring advanced plugins for ChatGPT 4.0.
✔ Customizing ChatGPT for specific business use cases.
✔ Building AI-powered chatbots and virtual assistants for customer support.
✔ Practical exercises on advanced ChatGPT features and customization.
✔ Real-world examples of businesses successfully using ChatGPT plugins.

Creating AI-Powered Marketing Plans

✔ Developing marketing strategies with AI-driven insights.
✔ Crafting AI-enhanced marketing plans and presentations.
✔ Utilizing AI tools for competitive analysis and market research.
✔ Real-world examples of marketing plans powered by AI.
✔ Ethical considerations when integrating AI into marketing strategies.

Team Presentations

✔ Developing an AI-powered marketing plan for Tata Teleservices.
✔ Designing a content strategy and generating AI-driven content using tools learned in the sessions.
✔ Creating an engaging presentation to communicate the content strategy and marketing plan.
✔ Building an entire marketing plan, blog, articles, images, and videos using AI tools.
✔ Emphasizing ethical considerations in AI usage.
✔ Presenting the marketing plan to a panel of experts and engaging in peer reviews for enhanced learning and collaboration.

Companies we have trained

Get in Touch With our Generative AI Expert team

Fill up the above form if you wish to speak to Hitesh to take his training or consultancy services. He can help you with 1 to 1 coaching, corporate training and group coaching.

Your information is safe, we don’t spam or send emails unless necessary

We customize Generative AI Trainings for your organization

Here is what you get when you choose to train with us

Bonus 1

Generative AI Handbook with all AI jargons demistyfied

Bonus 2

Customised Prompt book for different departments

Bonus 3

Comprehensive AI tool list and its usecase

You will get 10X value from us, or your workshop is on us

59000+ people people from top global brands and startups have attended our Generative AI Training sessions😁

Meet Your Master Generative AI Trainer

Hitesh Motwani

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Faculty with IIMs

✔️ Generative AI Expertise: International expert in Generative AI, ChatGPT, and AI/ML with over 17 years of experience, conducting 200+ sessions across 16+ countries.

✔️ Leadership Training: Specialist in training senior leadership on AI strategies, with clients like Tata Motors, Google, Flipkart, and Adani Group.

✔️ Extensive Clientele: Worked with renowned brands like Twitter, Microsoft, LG, Sony, and Pfizer, training teams on AI, digital transformation, and productivity tools.

✔️ Academic Contributions: Faculty member at 9 IIMs, University of London, and other prestigious institutions, mentoring students and professionals globally.

✔️ Corporate Impact: Trained over 400 corporates and 200,000+ participants in industries like Manufacturing, BFSI, FMCG, and Technology.

✔️ Workshops & Ratings: Delivered highly rated (4.8/5) workshops for C-level executives, startups, and global firms, helping them integrate AI into their business models.

✔️ Recognition & Writing: Recognized among top 30 under 30 media professionals (2017) and a regular writer for Rediff.com and Social Samosa on technology and AI.

 

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