Social Media Marketing Course

Our Social Media Marketing Course is designed to equip students with the latest and most effective strategies for leveraging social media to grow their brand or business. With a decade of experience in the industry, we have trained over 50,000 students in Mumbai, India, and the UAE. Our aim is to empower our students to excel in the fast-paced and ever-changing digital landscape, and we do so by providing a comprehensive curriculum taught by industry professionals.

20+

Module

30+

Hours

$3,500

Cost

(8 reviews. 200+ social media marketer)

Tools that you will learn in this course

Google Analytics

A free web analytics tool that helps you track website traffic and analyze user behavior.

Facebook Manager

Web-based platform for managing Facebook presence, scheduling posts, analyzing engagement, and running ads.

Hootsuite

A comprehensive SEO and PPC tool that provides keyword research, competitor analysis, and backlink tracking.

Hootsuite

A social media management tool that helps you schedule and publish content across different social media platforms.

Twitter Ads

Advertising platform for businesses to promote their products and services on the Twitter social network.

Canva

A graphic design tool that helps you create visually appealing images for social media, blogs, and other digital channels.

Facebook Analytics

Tool for analyzing user behavior and performance metrics on Facebook pages and apps.

Buffer

A social media management tool that allows you to schedule and publish content on different social media platforms.

LinkedIn Ads

A platform that allows you to create and run ads on LinkedIn.

Module 1: Introduction to Social Media Marketing

Module 2: Social Media Ads landscape

Module 3: Understanding Facebook Ads

Module 4: Understanding Instagram Ads

Module 5: Viral Marketing

Module 6: LinkedIn Ads

Module 7: Twitter Ads

Module 8: Quora Marketing

Module 9: Content Marketing

Module 10: Building Social Media Calendars

Module 11: YouTube Marketing

Module 12: Optimizing Social Media Presence

Module 13: Personal Branding

Module 14: Influencer Marketing

Module 15: Automating Social Media Publishing

Module 16: How to get more Engagement on Social Media

Module 17: Growing Followership and Authority on Social Media

Module 18: Using AI in Social Media

Module 19: Building a Social Media Strategy

Module 20: Analytics and Reporting

Why Join Our Course

This course is perfect for entrepreneurs, working professionals, and students who want to gain an in-depth understanding of social media marketing strategies and techniques. Our hands-on approach to learning ensures that you gain real-world experience with the tools and techniques used in the industry. With a focus on practical skills, we guarantee that you will be able to apply what you learn to achieve tangible results for your brand or business.

You Will Learn in This Course

Introduction to Social Media Marketing:

What is Social Media Marketing?
Why is Social Media Marketing important?
Types of Social Media Platforms
Key Social Media Metrics

Social Media Ads Landscape:

Types of Social Media Ads
Understanding the Ad Auction System
Social Media Ad Targeting
Ad Formats and Best Practices

Understanding Facebook Ads:

Facebook Ads Overview
Facebook Ad Types
Ad Targeting on Facebook
Ad Placements and Formats
Facebook Ad Reporting and Metrics

Understanding Instagram Ads:

Instagram Ads Overview
Instagram Ad Types
Ad Targeting on Instagram
Ad Placements and Formats
Instagram Ad Reporting and Metrics

Viral Marketing:

What is Viral Marketing?
Examples of Successful Viral Campaigns
Principles of Viral Marketing
How to Create a Viral Marketing Campaign

LinkedIn Ads:

LinkedIn Ads Overview
LinkedIn Ad Types
Ad Targeting on LinkedIn
Ad Placements and Formats
LinkedIn Ad Reporting and Metrics

Twitter Ads:

Twitter Ads Overview
Twitter Ad Types
Ad Targeting on Twitter
Ad Placements and Formats
Twitter Ad Reporting and Metrics

Quora Marketing:

Quora Marketing Overview
Benefits of Quora Marketing
Best Practices for Quora Marketing
How to Use Quora to Drive Traffic to Your Website

Content Marketing:

What is Content Marketing?
Content Creation Best Practices
Content Distribution Strategies
Content Promotion Techniques

Building Social Media Calendars:

The Importance of a Social Media Calendar
How to Create a Social Media Calendar
Social Media Calendar Best Practices

YouTube Marketing:

YouTube Marketing Overview
YouTube Channel Optimization
YouTube Video Optimization
YouTube Ad Types
YouTube Analytics and Metrics

Optimizing Social Media Presence:

Social Media Profile Optimization
Social Media Content Optimization
Social Media Engagement Best Practices
Social Media Monitoring and Management Tools

Personal Branding:

What is Personal Branding?
Personal Branding Benefits
Personal Branding Best Practices
How to Build a Strong Personal Brand on Social Media

Influencer Marketing:

Influencer Marketing Overview
Types of Influencers
Finding the Right Influencers
Best Practices for Influencer Marketing Campaigns
Influencer Marketing Tools

Automating Social Media Publishing:

Social Media Automation Overview
Benefits of Social Media Automation
Best Practices for Social Media Automation
Social Media Automation Tools

How to Get More Engagement on Social Media:

What is Social Media Engagement?
Types of Social Media Engagement
Best Practices for Increasing Social Media Engagement
Social Media Engagement Metrics

Growing Followership and Authority on Social Media:

Strategies for Growing Social Media Followership
Building Authority on Social Media
Social Media Influencing Techniques
Social Media Followership Metrics

Using AI in Social Media:

AI Applications in Social Media Marketing
Benefits of AI in Social Media Marketing
AI Tools for Social Media Marketing
Best Practices for Using AI in Social Media Marketing

Building a Social Media Strategy:

Social Media Strategy Overview
Setting Social Media Goals and Objectives
Defining Target Audience and Persona
Choosing Social Media Platforms
Creating a Content Strategy
Social Media Advertising Strategy
Metrics and Analytics for Social Media Strategy

Analytics And Reporting:

Introduction to social media analytics
Metrics to track in social media marketing
Tools for social media analytics and reporting
How to set up and use Google Analytics
Understanding and using Facebook Insights
Instagram Insights and analytics
Twitter Analytics and reporting
LinkedIn Analytics and reporting
Measuring the effectiveness of social media campaigns
Creating social media reports
Analyzing and interpreting social media data
A/B testing and experimenting with social media campaigns

Skills You Will Learn in the Course:

Understanding the social media landscape and its role in marketing
Developing effective social media strategies for different platforms
Creating engaging and shareable content for social media
Designing and executing social media advertising campaigns
Analyzing and interpreting social media metrics to optimize performance
Developing personal branding and thought leadership on social media
Building and managing a strong social media presence across platforms
Identifying and collaborating with influencers for brand promotion
Using automation tools to streamline social media publishing and management
Implementing AI-based social media marketing techniques to improve performance and efficiency.